Introducing Blue Verified Checkmark in Gmail - Google

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1

Blue Checkmark

Google announced it will display a blue checkmark next to select senders' names on Gmail to verify their identity.

2

Brand Indicator

The blue checkmarks will appear next to companies that have adopted Gmail's existing Brand Indicators for Message Identification (BIMI) feature.

3

Uses & Features

Hovering over the blue checkmark will show a blurb that says "the sender of this email has verified" that they own the domain and logo in the profile image.

4

Why it is required?

Google says this update will help create a better email ecosystem for everyone by increasing confidence in email sources.

5

How to Enable?

BIMI requires senders to use strong authentication and verify their brand logo to display a brand logo as an avatar in emails.

6

Get it Approved

Users will now see a checkmark icon for senders that have adopted the BIMI feature, helping them identify messages from legitimate senders versus impersonators.

7

Is it like Twitter?

Verification checkmarks are not just a Twitter like, as many other digital platforms have some form of verification, and Google's update is aimed at improving email security.

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